Position Yourself as an Expert Online, not a Generalist

Your prospective clients want to work with an expert, not a generalist. You would want the same for yourself right? So when you market yourself online, you need to position yourself as an expert to get clients. In this article (and the video that follows) I will share with you some simple ways … [Read more...]

6 Simple and cool Ways to Encourage More Interaction on your Blog Posts

If you regularly follow my blog, you will notice that we have been discussing content marketing as a strategy to build credibility, visibility, build your list and attract your ideal clients online. A big part of a content marketing strategy is writing regularly on your blog. In this post, I will … [Read more...]

8 Proven Ways to Share Content and Attract Your Clients Online

In my previous post I mentioned that Content Marketing is key to reaching your audience, showcasing your expertise, attracting Joint-Venture partners and ranking your website in the search engines. So in today's post, I will share 8 Proven Content Marketing Types to Attract Your Ideal Clients … [Read more...]

Lead by Example to Attract Your Ideal Clients Online

Take responsibility - if your team makes a mistake or there is a fault with your system, take responsibility and move on Be Truthful - Be honest about what is going on with you and your journey as a business owner Step out in courage - Be brave. Step out and do the things that you are asking … [Read more...]

4 Key Benefits of Active Content Marketing to Attract Your Ideal Clients

As you work towards marketing and growing your business online, content marketing is the cornerstone of your overall strategy. Active content marketing has various benefits and this post highlights 4 of them. 1) Creates Celebrity Status: When you are actively sharing valuable content, it … [Read more...]

How to attract clients online by focusing on serving first and selling second

1. Build a community - This can be achieved by establishing a Facebook Fan Page and a Linkedin Group for your business. Invite friends, connections from networking events, email subscribers and colleagues to LIKE your fan page and join your group. Once you have set these up, you'll want to … [Read more...]

Create Expert Status in Your Industry and Attract Your Ideal Clients

1. Write articles for your blog - Ideally you should blog at least once per week, but you can blog up to 3 times a week. The more you blog and promote those posts, the more traffic you will receive. When you write valuable content on a regular basis, this shows your target audience that you are … [Read more...]

How to create a strong social media presence

You may have heard the famous saying, "You do not get a second chance to make a first impression". Well, in the online space it counts even more. People have a limited attention span, when it comes to browsing the Internet. They move very fast. That's one of the reason why the computer … [Read more...]

Simple Business Blogging Tips for Your Lead Generating Website

I have had the pleasure of working with clients who have turned their otherwise brochure websites into a true online hub for their business. Your business' online hub should basically describe your business or how you work with / serve people, showcase your products and programs, showcase your word … [Read more...]

A quick and easy way to connect with Social Media Influencers (True Story)

So the other day I am browsing through the Twitter Stream of one of my lists. I saw a Tweet by a friend and follower sharing a blog post with an interesting title. I quickly clicked the link and decided to read it. I was so moved by the blog post. It shared a great tip that persons in my field … [Read more...]

Boost your Business AND Visibility through Blogging & Social Media Marketing

    In this call you will learn: What is the benefit of blogging and building online visibility for the local business owner How does blogging equate to MORE business and MORE money How to use article marketing to drive traffic, leads and create … [Read more...]

3 Free Online HTML Editors for DIYers

As you may know by now, I am a BIG fan of Wordpress.org. Thanks to Wordpress.org, many small businesses are now able to get an affordable website online. Many are able to get their business websites online and maintain it without hiring a web designer at all. I am proud to say that I am one of … [Read more...]

3 Common Mistakes Business Bloggers Make

If you have started a business blog, you have already made a step in the right direction. Business blogging goes a long way to building credibility, influence, attracting ideal customers and clients and selling your products, programs and events. However, you need to make sure you have set up your … [Read more...]

What is the easiest way to get your small business website online

I came across the question on Onstartups.com. You can see the actual question right here What is the easiest way to get a small business website online My one-word answer: Wordpress! More specifically though, Wordpress.org, not to be confused with Wordpress.com. So let me answer the … [Read more...]