When you are trying to attract your ideal clients, take a look in the mirror first. Are you a picture a walking, talking billboard for the principles you teach? To be clear, this is not about appearances. This is about your activities, how you implement, whether you are coachable yourself. … [Read more...]
Position Yourself as an Expert Online, not a Generalist
Your prospective clients want to work with an expert, not a generalist. You would want the same for yourself right? So when you market yourself online, you need to position yourself as an expert to get clients. In this article (and the video that follows) I will share with you some simple ways … [Read more...]
Build your community of leads a.k.a. List Building
List building is important because often that's where a pool of your ideal clients are gathered --- in your subscriber list. Of course, you have to get them on your list and I will share some strategies to do so in today's post. A subscriber list is generally a group of people who have [virtually] … [Read more...]
How to find the voice of your potential clients
What is the ‘voice’ of your potential clients? This refers to the way your potential clients feel about their issues that they find solutions for. It refers to the words they use to describe their problem and the vision they have for a solution. This is important in your marketing because you want … [Read more...]
The World is Your Stage
When it comes to the Internet, the world is literally at your fingertips. You are not limited by your geographic location. Remember that. The key things to have in place to get yourself out there are: Website (doesn't have to be fancy. Wordpress.org, Squarespace will do just fine.) 2 or 3 Social … [Read more...]
3 Online Marketing Activities to Consistently Enroll Clients
1 - Build an Online Community by using opt-in forms to build your list through your website and on Social Media. When you build a community around your brand, product or niche, your ideal clients will join. Some will join out of curiosity as well. But the ones who are in tune with what you have to … [Read more...]
Set Specific Goals for Maximum Results with Facebook Ad Campaigns
When creating your Advertising Campaigns, set specific, measurable and trackable goals first. Then make sure that you have the right systems in place to support it. So if you are running Facebook Ads to grow your email list you will need: 1) A squeeze page where you will lead the click-throughs … [Read more...]
Follow-up Sequence in Response to Online Inquiries from Potential Clients
So with all the marketing that you do on Social Media for your business, you most likely will get inquiries. However, be sure that you are not likely to close the sale on social media. You definitely want to help the person by answering the question or addressing the issue. After that, you want to … [Read more...]
3 Simple and Sometimes Overlooked Ways to Attract Leads and Build Your List
When you're in business, you should be constantly focused on attracting leads, building your email list and building your pipeline. They're all the same, but the terms are used interchangeably sometimes depending on your type of business or industry. These leads, email subscribers as the case might … [Read more...]
Lead by Example to Attract Your Ideal Clients Online
Take responsibility - if your team makes a mistake or there is a fault with your system, take responsibility and move on Be Truthful - Be honest about what is going on with you and your journey as a business owner Step out in courage - Be brave. Step out and do the things that you are asking … [Read more...]
4 Key Benefits of Active Content Marketing to Attract Your Ideal Clients
As you work towards marketing and growing your business online, content marketing is the cornerstone of your overall strategy. Active content marketing has various benefits and this post highlights 4 of them. 1) Creates Celebrity Status: When you are actively sharing valuable content, it … [Read more...]
Using Online Surveys to Grow Your Business
(Click the image below to watch the video) Online Surveys can help to grow your business in 3 main ways: 1) Get feedback from previous or existing clients on products, programs or services they used. Find out how effective it was for them. What they would change to enhance the item or … [Read more...]
Simple Business Blogging Tips for Your Lead Generating Website
I have had the pleasure of working with clients who have turned their otherwise brochure websites into a true online hub for their business. Your business' online hub should basically describe your business or how you work with / serve people, showcase your products and programs, showcase your word … [Read more...]