When you are trying to attract your ideal clients, take a look in the mirror first. Are you a picture a walking, talking billboard for the principles you teach? To be clear, this is not about appearances. This is about your activities, how you implement, whether you are coachable yourself. … [Read more...]
Position Yourself as an Expert Online, not a Generalist
Your prospective clients want to work with an expert, not a generalist. You would want the same for yourself right? So when you market yourself online, you need to position yourself as an expert to get clients. In this article (and the video that follows) I will share with you some simple ways … [Read more...]
Build your community of leads a.k.a. List Building
List building is important because often that's where a pool of your ideal clients are gathered --- in your subscriber list. Of course, you have to get them on your list and I will share some strategies to do so in today's post. A subscriber list is generally a group of people who have [virtually] … [Read more...]
How to find the voice of your potential clients
What is the ‘voice’ of your potential clients? This refers to the way your potential clients feel about their issues that they find solutions for. It refers to the words they use to describe their problem and the vision they have for a solution. This is important in your marketing because you want … [Read more...]
The World is Your Stage
When it comes to the Internet, the world is literally at your fingertips. You are not limited by your geographic location. Remember that. The key things to have in place to get yourself out there are: Website (doesn't have to be fancy. Wordpress.org, Squarespace will do just fine.) 2 or 3 Social … [Read more...]
How to Create Winning Testimonials for Your Marketing Materials
Including testimonials in your marketing materials is a great strategy for winning new clients. This provides social proof and builds credibility. Of course, you want your testimonials to be strong and compelling in the story in conveys to your prospective clients. A Winning Testimonial: - … [Read more...]
3 Online Marketing Activities to Consistently Enroll Clients
1 - Build an Online Community by using opt-in forms to build your list through your website and on Social Media. When you build a community around your brand, product or niche, your ideal clients will join. Some will join out of curiosity as well. But the ones who are in tune with what you have to … [Read more...]
How to Build Trust with Your Market
In order to build a solid business and sell your products and programs you need to establish trust with your target market. Companies with big Ad budgets do this through main stream advertising. But for the small business owner and solo-practitioner a grass-roots relationship marketing plan is more … [Read more...]
So what exactly is a squeeze page?
In this video, I explain what exactly is a squeeze page, a term which I have used quite a bit as I speak "Marketing lingo" all the time :-) A squeeze page is a website or webpage that gives your web visitors one option only and that is to submit their name and email address in a form in order to … [Read more...]
Set Specific Goals for Maximum Results with Facebook Ad Campaigns
When creating your Advertising Campaigns, set specific, measurable and trackable goals first. Then make sure that you have the right systems in place to support it. So if you are running Facebook Ads to grow your email list you will need: 1) A squeeze page where you will lead the click-throughs … [Read more...]
Are you making it easy for your clients to reach out and work with you?
In order to serve more clients with your service and your gifts, you need to make it clear what you do, how you help people and the results that they can get from your service or help. If you have been following me for some time, you may have heard me say this. However, you need to be clear in your … [Read more...]
Follow-up Sequence in Response to Online Inquiries from Potential Clients
So with all the marketing that you do on Social Media for your business, you most likely will get inquiries. However, be sure that you are not likely to close the sale on social media. You definitely want to help the person by answering the question or addressing the issue. After that, you want to … [Read more...]
3 Simple and Sometimes Overlooked Ways to Attract Leads and Build Your List
When you're in business, you should be constantly focused on attracting leads, building your email list and building your pipeline. They're all the same, but the terms are used interchangeably sometimes depending on your type of business or industry. These leads, email subscribers as the case might … [Read more...]
8 Proven Ways to Share Content and Attract Your Clients Online
In my previous post I mentioned that Content Marketing is key to reaching your audience, showcasing your expertise, attracting Joint-Venture partners and ranking your website in the search engines. So in today's post, I will share 8 Proven Content Marketing Types to Attract Your Ideal Clients … [Read more...]