When you are trying to attract your ideal clients, take a look in the mirror first. Are you a picture a walking, talking billboard for the principles you teach? To be clear, this is not about appearances. This is about your activities, how you implement, whether you are coachable yourself. … [Read more...]
Position Yourself as an Expert Online, not a Generalist
Your prospective clients want to work with an expert, not a generalist. You would want the same for yourself right? So when you market yourself online, you need to position yourself as an expert to get clients. In this article (and the video that follows) I will share with you some simple ways … [Read more...]
How to Create Winning Testimonials for Your Marketing Materials
Including testimonials in your marketing materials is a great strategy for winning new clients. This provides social proof and builds credibility. Of course, you want your testimonials to be strong and compelling in the story in conveys to your prospective clients. A Winning Testimonial: - … [Read more...]
3 Online Marketing Activities to Consistently Enroll Clients
1 - Build an Online Community by using opt-in forms to build your list through your website and on Social Media. When you build a community around your brand, product or niche, your ideal clients will join. Some will join out of curiosity as well. But the ones who are in tune with what you have to … [Read more...]
How to Build Trust with Your Market
In order to build a solid business and sell your products and programs you need to establish trust with your target market. Companies with big Ad budgets do this through main stream advertising. But for the small business owner and solo-practitioner a grass-roots relationship marketing plan is more … [Read more...]
So what exactly is a squeeze page?
In this video, I explain what exactly is a squeeze page, a term which I have used quite a bit as I speak "Marketing lingo" all the time :-) A squeeze page is a website or webpage that gives your web visitors one option only and that is to submit their name and email address in a form in order to … [Read more...]
Are you making it easy for your clients to reach out and work with you?
In order to serve more clients with your service and your gifts, you need to make it clear what you do, how you help people and the results that they can get from your service or help. If you have been following me for some time, you may have heard me say this. However, you need to be clear in your … [Read more...]
Lead by Example to Attract Your Ideal Clients Online
Take responsibility - if your team makes a mistake or there is a fault with your system, take responsibility and move on Be Truthful - Be honest about what is going on with you and your journey as a business owner Step out in courage - Be brave. Step out and do the things that you are asking … [Read more...]
4 Key Benefits of Active Content Marketing to Attract Your Ideal Clients
As you work towards marketing and growing your business online, content marketing is the cornerstone of your overall strategy. Active content marketing has various benefits and this post highlights 4 of them. 1) Creates Celebrity Status: When you are actively sharing valuable content, it … [Read more...]
How to create a juicy freebie to build your list?
Building an email list is the cornerstone of your business marketing activities, especially if you have a service-based business. Your email list is made up of your target audience who has an interest in the solutions you provide. If treated with care and marketed to the right way, some of the … [Read more...]
Top things to do during and after attending a networking event
Networking is a powerful thing to incorporate in your regular marketing to grow your business. You should make it a priority to attend at least 1 event per week. Think of it as one of the fun aspects of growing your business. It’s a fun mixture of meeting new people, catching up with current … [Read more...]
How to Start Using Social Media Marketing in Your Business
In a previous article, I shared how to create a strong social media presence. Click here if you would like to check it out. So what’s next. This is a common question that I get asked by clients who are just starting to use this aspect of marketing in their business. I recommend a nice mix of … [Read more...]