Position Yourself as an Expert Online, not a Generalist

Your prospective clients want to work with an expert, not a generalist. You would want the same for yourself right? So when you market yourself online, you need to position yourself as an expert to get clients. In this article (and the video that follows) I will share with you some simple ways … [Read more...]

Create Expert Status in Your Industry and Attract Your Ideal Clients

1. Write articles for your blog - Ideally you should blog at least once per week, but you can blog up to 3 times a week. The more you blog and promote those posts, the more traffic you will receive. When you write valuable content on a regular basis, this shows your target audience that you are … [Read more...]

How to get your local business online – Start with these 4 simple steps

You may recall a wrote an article recently called, Promote Your Local Business Online and Pull in the Profits. This article is a follow-up to that one which goes a little more into the "how" to get your business online. Simple steps to get your local business online 1) Get a website - This … [Read more...]

Lights, Camera, Action! 6 Ways that Video Marketing can Grow Your Business

Video marketing is one of the most effective forms of marketing right now. It is also one of the most popular forms of Online Media. Here are a couple of recent stats on YouTube's website: Over 800 million unique users visit YouTube each month* Over 3 billion hours of video are watched each … [Read more...]

Create a Professional-looking Promotional movie for your website

When you launch a new website or product, a new business or revamped your business, you need to promote, promote and promote some more. There are many ways to promote and market your new venture, many of which are written about on this blog. You can also claim a free copy of my 10-Video Series … [Read more...]

10 Good Ways to Market Your Business Online

1) Get on Social Media Establish social media profiles for you or your business. Getting on social media, contributing to conversations, sharing helpful information and making connections is essential to growing your business. Remember that people do business with entities they know, like and … [Read more...]

6 Easy Tips to Engage Your Blog Visitors

Traffic is the holy grail of the Internet.  There are as many products, courses, articles and tools to help people generate traffic to their site as there are websites probably.  Assuming you have figured out how to generate traffic to your site, how do you engage those website visitors?  The key is … [Read more...]

5 Types of Videos for your business

1 - Screencast Tutorial Videos I am sure you have seen these. Basically, the video is a screenshot or series of shots from the producer's computer, demonstrating how to do something. These kinds of videos are really cool. You get the feeling of sitting over the person's shoulder while they show … [Read more...]