Credit: Hostwisely.com
The first place to start to optimize your site for the search engine is to do some keyword research. There are many tools out there that can help with this namely, Google Keyword Analyzer and Wordtracker. Basically you want to find out what keywords or phrases people use most when searching for information about your website subject matter, products or services.
Do you have a free blog, hosted blog, hobby website or corporate website? If you are not a seasoned online marketer, getting traffic may seem like the most difficult thing to accomplish. I assure you that even for seasoned online marketers it can be very tricky. However, it is possible to put a system in place to get traffic to your website steadily, increasingly and repeatedly.
Here are some quick tips:
1) First, start with the basics Some SEO, Search Engine Optimization. This is how you optimize your website so that it gets found by the search engines when people use search terms related to your site. The 3 main areas to focus on are: Title Tags, Header Tags, Meta Tags and Alt Tags. Do a search using the Google Keywords Analyzer Tool, enter your website topic and you will see the keywords people use to find those websites. These are the keywords you will need to incorporate in your Title, Header, Meta and Alt Tags. Each website design tool will tell you where these tags go and what they are used for. If you have a blog, there are SEO plugins you can install which will help you to set these up in the settings area.
2) Pay Per Click Advertising This is the quickest way to get traffic if you have some sort of an advertising budget. The most popular one is Google Adwords. Once you sign up, you can stipulate how much you want to spend per day or per month or per click. You can also specify which geographic area to display your ads. And you can drill down further to specify the keywords relevant to your Ad and for which you want your Ad to be displayed.
When it comes to the Internet, many creative ones like yours truly, dream of starting a website or blog to express ourselves. Unfortunately some of us rush into this, create the website and wait for web visitors to come and when they don’t we wonder what we did wrong.
When I created my first website, back in 2005, using Yahoo Sitebuilder, I immediately when to Google and did a search for it, and guess what, it didn’t show up. I kept clicking next 10 results, next 10 and so on. I probably did that 10 times and did not see my website which was exactly on topic for the keywords I searched for.
Hi, I'm Stephanie Treasure, Information Marketing Strategist & Entrepreneur. Do you dream of a business that revolves around your life, making money while you sleep and the money & freedom to do what you want, when you want? I do. Not only that, I am taking action to make it happen! Join me as I blog about my journey & provide resources to help you start yours too. 
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