So with all the marketing that you do on Social Media for your business, you most likely will get inquiries. However, be sure that you are not likely to close the sale on social media. You definitely want to help the person by answering the question or addressing the issue. After that, you want to take things a little further where you could possible engage the person in a sales conversation.
Then close the sale :-)
So here are 3 ways that you can respond when someone makes an inquiry about your business on social media:
1) Address the question via email or relevant Social Media Platform as the case might be and let the person know that you would love to address the issue deeper offline via email. Then post your company’s email address.
2) If the person emails you, thank them for the email follow-up, give an additional point to address the question or issue then offer a free consultation. If the person does not send you an email, send a follow-up response on social media, a couple of days later and remind them that they can email you or call you to address the issue further. This way, if the person is not big on writing emails, you provide a way for them to call you. It also makes you seem more accessible and willing to help.
3) If the person does not take you up on a free consultation, email them about 2 to 3 days later (on a business day) and remind them of their opportunity to have a free consultation.
4) If a week passes by and the person does not set up a free consultation with you. Send a reminder email about the consultation and invite them to stay in touch with you via your regular Ezine (you should be sending one out to your email subscribers regularly by the way). Let them know how often your Ezine goes out and that you provide free tips and resources each week.
The idea in this sequence, which I have used in some form or another is that you are taking the conversation off social media for privacy and follow-up. Then further to that you are taking things “live” via phone consultation or in-person if the lead is local.
If those efforts fail at first, then you make an attempt to keep in touch via your regular Ezine. Your regular Ezine is a stay-in-touch marketing vehicle and a digital relationship-building tool. So chances are if your prospect/lead signs up, they will contact you at a later date to set up the free consultation.
Let me know what you think of this sequence/tip. If you have a variation that has worked for you, share it below and let’s get a conversation going. We can compare notes :-)
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