7 Critical Business Building Principles

7 Critical Business building PrinciplesI had the opportunity to be a part of a direct marketing firm in the wellness industry a few short years ago. I started my own business , marketed their products and did very well. Like many direct sales or similar marketing companies, they had a prescribed set of activities that if you applied them would almost guarantee your success. When I look back at them, I realize that at the root of the activities are the principles that can be applied to most businesses to reap great results.

So for those of you who are consultants, service professionals, solopreneurs, coaches, freelancers, authors, sales-based businesses and more, this is for you.

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What to do when you need to grow your email list? Here’s 14 Ideas

1) Email signature Place your website or blog in your email signature with a call to action. Turbo charge this method by offering a free e-book or report with a link to your opt-in or squeeze page.

2) Business cards Put your opt-in page website address on your business cards promoting the benefit of your free e-book or report or your results-oriented 3 line bio. You can get free business cards from vistaprint.com

3) Social Media Profiles Include your opt-in page in your social media profiles.

4) The more you give, the more you get Provide your website or blog visitors with free e-books, reports or mini-courses, podcasts and videos. Give valuable, pertinent and on topic content. Your subscriber list will organically increase as a result.

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Do you treat your list like your BFF? Why you should

If you have been marketing online for some time, you may have heard the saying, The Fortune is in the List. Lately, I have been hearing an amended version, “The Fortune is in your relationship with your list”.
First of all, I believe wholeheartedly in authentic marketing. And the truth is that, these days even non-marketers, some maybe, know that you can use email newsletter programs to personalize broadcast emails. So just using a person’s first name in the subject or the body of the email is a little transparent. So how do you set yourself apart and show your list that you are real, you want to add value to their lives or business and you truly believe in the products you recommend, even if you are an affiliate?

Here are a few tips:

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