What is Twitter? Here is the Wikipedia definition:

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service itself costs nothing to use, accessing it through SMS may incur phone service provider fees.

As a marketer, my advice is to be visible and active in social media and use it to leverage your visibility, leverage your offline marketing efforts, to connect with your audience or target market wherever they are (and they are indeed on one social media platform or another). So get involved, get interactive and get more business.

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