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5 Types of Videos for your business

August 25, 2011 By Leave a Comment

1 – Screencast Tutorial Videos

I am sure you have seen these. Basically, the video is a screenshot or series of shots from the producer’s computer, demonstrating how to do something. These kinds of videos are really cool. You get the feeling of sitting over the person’s shoulder while they show you how to use a online tool or create some special effect for your website and numerous other things.

There are many free and paid tools that you can use to create these types of videos for your audience.

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Filed Under: List Building, Online Marketing, Social Media Marketing, Video Marketing Tagged With: , , , , , , , , , , , , , , , ,

7 Critical Business Building Principles

August 15, 2011 By Leave a Comment

7 Critical Business building PrinciplesI had the opportunity to be a part of a direct marketing firm in the wellness industry a few short years ago. I started my own business , marketed their products and did very well. Like many direct sales or similar marketing companies, they had a prescribed set of activities that if you applied them would almost guarantee your success. When I look back at them, I realize that at the root of the activities are the principles that can be applied to most businesses to reap great results.

So for those of you who are consultants, service professionals, solopreneurs, coaches, freelancers, authors, sales-based businesses and more, this is for you.

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Filed Under: Email Marketing, Entrepreneur, Inspiration, List Building, Small Business Tagged With: , , , , , , ,

An Integrated Approach to SEO Marketing

July 20, 2010 By Leave a Comment

Credit: Hostwisely.com

Most budding or existing webpreneurs have heard the term SEO before. However, I will provide the meaning for the purpose of this article. Search Engine Optimization (SEO) is the organization of text or keywords, photos or videos on your website so that it gets found by the search engines when people are looking for information on your website’s theme or topic. In order for your website to get discovered online it must show up in the search engine. The statistics show that 60% of a website’s traffic comes from the search engine. Of course, there are other ways to market your website, but why not capitalize on search engine mother load.

The first place to start to optimize your site for the search engine is to do some keyword research. There are many tools out there that can help with this namely, Google Keyword Analyzer and Wordtracker. Basically you want to find out what keywords or phrases people use most when searching for information about your website subject matter, products or services.

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